# Helios & Partners

> Private equity firm investing $5-25M in consumer brands with full-stack marketing infrastructure

## What We Do

Helios & Partners combines minority growth equity investment with operational marketing infrastructure for consumer brands. We invest in Series A and growth-stage companies ($5-25M revenue) across wellness, beauty, AI, and consumer sectors.

## Consumer Ecosystem Investing™

Unlike traditional PE firms, we provide:
- **Capital**: $5-25M minority equity investments
- **Marketing Infrastructure**: 100+ professionals across media, PR, creative, and commerce
- **Global Operations**: Offices in Hong Kong, Singapore, Los Angeles, London, Miami, and LATAM

## Investment Focus

### Target Companies
- Revenue: $5-25M annual
- Stage: Minority Growth & Series A
- Regions: HKG/SIN/US/LATAM/Europe

### Key Sectors
- Wellness & luxury beauty
- Consumer packaged goods (CPG)
- Influence & media
- Cybersecurity & AI for consumers

## Our Ecosystem

**Helios Media** - PR and social media amplification
**Forge** - Media planning, buying, and innovation  
**Hyperlux** - AI, web, e-commerce, and retail technology
**Mercury** - Influencer marketing and social commerce

## Value Proposition

We don't just advise from the board - we operate alongside founders:
- Go-to-market strategy and execution
- Brand development and creative production
- Multi-market expansion (Asia, Americas, Europe)
- Distribution and retail partnerships
- Talent acquisition and scaling

## Why Choose Us

- **Operational vs Financial**: We provide marketing infrastructure, not just capital
- **Founder-Friendly**: Minority stakes, founders maintain control
- **Proven Track Record**: 15+ years scaling consumer brands globally
- **Speed to Market**: Plug into existing infrastructure vs building from scratch

## Recognition

- GFMR: Best Cross-Border Family Office 2025
- Featured in Forbes and Fast Company
- Effie Award-winning marketing campaigns

---