Consumer Ecosystem Investing™

SCALE WITH PURPOSE

At Helios & Partners, we invest where brand, marketing, and capital meet. Our consumer ecosystem strategy builds long-term value by aligning equity with every step of the consumer journey. We support marketing agencies that drive brand behavior and growth, helping them move from short-term wins to lasting impact.

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Phase

Go-to-Market Strategy

AMPLIFY YOUR BRAND'S PRESENCE by creating memorable experiences that resonate with your audience on multiple levels. From innovative activations to influencer collaborations, we help you reach your consumers at the right time and place, strengthening the bond between your brand and your target audience.

Talent

Hiring is the hardest part. Retention is even more important. Our talent acquisition and People Operations team works to ensure scale and growth can be matched with an enduring culture and team.

A dynamic shot of a perfume bottle splashing in water with citrus fruits for a creative campaign.

Branding

Memorable and Transformative Consumer Journeys start - From brand design to in-house production, award-winning creative starts with us.

Social Commerce & E-Commerce

We Sell, Or Else. That’s the Hyperlux belief. Social commerce can spread a brand’s influence and help the bottom line. We believe that Commerce 3.0 has arrived. We craft brand narratives at the buy button.

Partnership

Whether it’s a brand or celebrity collaboration, we partner with the world’s leading brands, and other investment-backed brands to amplify each other’s reach.

DJ Khaled holding a golden toothbrush for our celebrity influencer marketing campaign.

PR + Influencer

PR is Influence. An earned and owned team that’s yours to scale and brings with it global coverage across 10+ categories in English, Chinese, Spanish, and more.

Media

Digital, Out of Home, TV, Audio, Programmatic - We do it all in-house. In Asia, the US, LATAM, and Europe. Amplification done right and effectively, by an Effies-winning team.

A hand holding a phone displaying a luxury beauty product on a sleek, mobile-optimized website.

Marketing Online & Retail

Commercial management is key to the brand experience. Carefully crafted online and retail experiences, pop-ups, and commercial agreements ensure brand and margin consistency. Our sales team curates these relationships.

A close-up of a gold snake pendant necklace from our luxury jewelry advertising campaign.

Sales

Unlocking the Potential of a Consumer Journey. With experience with retail, e-commerce, social commerce, and distribution in over 40 countries, being active in the consumer journey means being there when they want it.

An enduring brand needs a permanent equity partner. A transformative brand that combines equity partnership and marketing operations is one that is loved all over.