That’s
Consumer Ecosystem Investing™
From Investment to Exit, we focus on the entire Consumer Journey. with our in-house team (they were our first investment!).
Go to market
A great plan demands out-execution, on-ground teams, and an integrated marketing infrastructure. We pair that with portfolio management and fundraising to execute from day one.
Sales
A great plan demands out-execution, on-ground teams, and an integrated marketing infrastructure. We pair that with portfolio management and fundraising to execute from day one.
Branding
Memorable and Transformative Consumer Journeys start with Modest Creative Company(™) - From brand design to in-house production, award-winning creative starts with us
Media
Digital, Out of Home, TV, Audio, Programmatic - We do it all in-house. In Asia, the US, LATAM, and Europe. Amplification done right and effectively, by an Effies-winning team.
PR + Influencer
PR is Influence. An earned and owned team that’s yours to scale and brings with it global coverage across 10+ categories in English, Chinese, Spanish, and more.
Social Commerce & E-Commerce
We Sell, Or Else. That’s the Hyperlux belief. Social commerce can spread a brand’s influence and help the bottom line. We believe that Commerce 3.0 has arrived. We craft brand narratives at the buy button. From Investment to Exit, we focus on the entire Consumer Journey. with our in-house team (they were our first investment!).
Marketing Online & Retail
Commercial management is key to the brand experience. Carefully crafted online and retail experiences, pop-ups, and commercial agreements ensure brand and margin consistency. Our sales team curates these relationships
Partnerships
Whether it’s a brand or celebrity collaboration, we partner with the world’s leading brands, and other investment-backed brands to amplify each other’s reach.
Talent
Hiring is the hardest part. Retention is even more important. Our talent acquisition and People Operations team works to ensure scale and growth can be matched with an enduring culture and team.
A great plan demands out-execution, on-ground teams, and an integrated marketing infrastructure. We pair that with portfolio management and fundraising to execute from day one.